What if?

March 31, 2023

Hi there 👋 — Chances are you are currently reading The Field Guide for Visual Product Thinkers and want to check out what's behind our "What if?" quotes, right? Well, here we go ...

What if everyone understands strategy is an activity / process / dialogue, not an artifact?
John Cutler

What if your strategy is an intentionally composed, compelling and inspiring story that explains the enduring values shared by members of an organization?
Amy Zalman

What if you create more space for strategic discourse in your team?
Kristina Bonitz

What if strategy is something that is uncovered as we learn what will help us achieve our objectives?
Melissa Perri

What if your strategy is flexible and abstract to be resilient to all the uncertainty that fundamentally arises over the long term?
Alex Komoroske

What if strategies grow like weeds in the garden?
Henry Mintzberg

Aktuelle Beiträge

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April 13, 2023

Check Your Core/Context Fit (Also Known As Product/Reality Fit)

This is a translated and revised version of a post we guest-authored back in 2015 for the 'produktbezogen' blog. It's about why the Core/Context Fit is the foundation for product success. And how the Product Field helps you find it.

April 05, 2023

The Field Guide for Visual Product Thinkers

The product innovation space is filled with useful methods, popular strategy frameworks and canvases asking meaningful questions, and well-known shapes of innovation that have emerged over time. But the immense variety of tools and approaches often proves challenging.

January 05, 2023

Virtual Reality Is Made for Strategy Work

Yes, that was my very first thought when I put on an Oculus for the first time: VR is just made for strategy work!