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Blog

Von der ersten Produktidee bis zum Produktrelease – kollaborativ, strategisch, nachvollziehbar. Field zeichnet stets ein aktuelles, ganzheitliches Bild.

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Produkt Features Benefits
November 05, 2021
Michael Schieben

Thinking Out Loud: Creating Product Strategies

Tamer El-Hawari invited us to record a session for the Project A podcast with him. We talked about product strategies, The Product Field and Field. Listen to Klaus-Peter and me thinking out loud — but sorry, no simple answers here!

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August 20, 2021
Klaus-Peter Frahm

ICYMI: Our SXSW talk “A Language To Foster Innovation”

tl;dr — There is now a post-produced video of our talk: Learn a product innovation language that lowers the risk of innovation failure significantly, and how companies can adopt it.

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August 09, 2021
Michael Schieben

Tool builders are tool users are tool builders

Let’s think about products and services as tools. They connect humans creating and humans experiencing value. When tools change the way we see the world, they also change the way we work and create value. What happens when we change our tools?

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July 29, 2021
Michael Schieben

Visual Thinking for Product People

Collaborating on products and thinking about product strategies needs visual thinking. Visual thinking not only helps to grasp complexity better than reading a linear text, it also opens your mind to other perspectives.

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July 21, 2021
Michael Schieben

What Horst Rittel knew about Product Development and Innovation

Not one writing about the history of “Design Thinking” is missing Horst Rittel, the design theorist who coined the term “wicked problem”. But there is way more to learn from Rittel’s early teachings: Here are three things, product people need to know.

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July 15, 2021
Michael Schieben

Product Innovation as Knowledge Creation

When working on product innovation, knowledge is in constant flow. Teams working on digital products need to adapt to the ever-changing environment.

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February 26, 2021

A Personal Note from the Authors of the Product Field

The visual form of the Product Field still surprises us – it reveals insights we couldn’t think of when we first created it. Let’s take the chance to look back to our long journey with the Product Field.

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